Alassio is nestled in the "Bay of the Sun". It is a popular seaside resort and tourist destination thanks to a sandy shore over 3 km long. There are also pure waters (beautiful seabed and a variety of marine ’inhabitants") and a climate that always ensures a good temperature. Opposite is the Gallinara Island, where the herring gull nests. The marina has 450 berths.
The name of Alassio is also linked to the "Muretto" invented by Mario Berrino, owner of the Caffè Roma, and the writer Ernest Hemingway. Back in the 1950s, Berrino wanted to embellish the wall of the public gardens. He thought of ceramic tiles autographed by famous people: the first were Hemingway, the Cetra Quartet and Cosimo Di Ceglie (about 740 were added). There is also the statue of the lovers (according to summer custom). The ’Miss Muretto" contest is held here. The old town centre runs alongside the beach with the fishermen's houses and Via XX Settembre, which tourists know as "budello", but which remains a typical Ligurian "caruggiu" among shops and prestigious shops. Then there are Alassio's countless hotels and historic buildings: Palazzo Ferrero de Gubernatis ("700), Palazzo Scofferi (another branch) in Via Veneto and, turning into Via Milite Ignoto, the Palazzi Vallega, Brea (Via Dante) and Montanaro (Piazza Della Valle). Next to the sea runs the Ciccione promenade dotted with pine trees: don't miss the view from the Bestoso pier. Alassio has typical products to taste: from fish cured meats (bottarga, mosciame, ventresca) to desserts (baci). And don't forget a good glass of wine (from the Albenga plain), perhaps a Pigato.